We're the Counter Clocks

Kentucky has an edge. A spirit. Once, it was tradition to race horses on the grass, running clockwise. This came from the British. But we raised and raced the finest horses, so we declared our independence. Our horses would race counterclockwise on dirt. The world — and baseball — followed our lead.

We heard from hundreds of community members during our rebranding process. In listening sessions, surveys, and one-on-one conversations. We heard about horses, bourbon, baseball, and why we all choose to call Kentucky home. One thing became clear: we’re proud of our culture. And we’re not afraid to blaze a new trail, even if everyone else is running backwards.